Level 01 · Build
Hotel Brand & Digital Setup
Build your hotel brand and get your property ready to sell online.
Hotel Brand & Digital Setup is the first of MMC’s three management levels. It is for new hotels, and for existing hotels that have no strong or organized presence online. MMC builds or develops the hotel’s identity, sets its positioning, and prepares what a guest sees before booking: the website, the Google presence, the social media pages and the listings on booking platforms.
The setup also covers the systems behind the bookings. Where the hotel needs them, MMC sets up and connects a PMS, a booking engine and a channel manager, and links them to Booking.com, Expedia, Agoda, Airbnb or the channels that suit the property. The aim is to turn a property into a hotel brand that is ready to sell and take bookings online.
What MMC manages
What the setup includes
Brand & positioning
- Hotel identity, built or developed
- Brand positioning
- Room and facility photos and descriptions
- Hotel policies and information
Online presence
- Hotel website
- Google presence, created or improved
- Social media pages
Booking platforms & systems
- Accounts on Booking.com, Expedia, Agoda and Airbnb, or the channels that suit the hotel
- PMS (property management system)
- Booking engine
- Channel manager
- Connecting the systems to each other and to the sales channels
Who runs what
Who runs what at this level
| Area | Owner | MMC |
|---|---|---|
| Brand identity and positioning | MMC | |
| Website, Google presence and social media setup | MMC | |
| Booking platform accounts and hotel systems setup | MMC | |
| Daily reservations, pricing and availability | Owner | |
| Reviews and guest inquiries | Owner | |
| Hotel operations and staff | Owner |
How it works
How the setup works
Hotel review
MMC reviews the property, its rooms and facilities, its market, and whatever presence it already has online and on booking platforms.
Brand and content
MMC builds or develops the identity and positioning, then prepares the room and facility photos, descriptions, policies and hotel information used on every channel.
Platforms and systems
MMC sets up the website, Google presence, social media pages and booking platform accounts, and connects the PMS, booking engine and channel manager where needed.
Ready to sell
The hotel goes live online. The owner’s team runs the online business from there, or MMC continues with Online Hotel Management.
Managed hotels
Hotels MMC has worked with at this level
FAQ
Questions Hotel Owners Ask
Is Hotel Brand & Digital Setup only for new hotels?
No. It is for new hotels and also for existing hotels that have no strong or organized presence online. An existing hotel may already be on Booking.com but have no clear identity, no website of its own, or listings with weak photos and descriptions. In that case MMC develops what already exists rather than starting from zero.
Can MMC create our accounts on Booking.com, Expedia, Agoda and Airbnb?
Yes. Creating or setting up the hotel’s accounts on booking platforms is part of this level. MMC sets up Booking.com, Expedia, Agoda, Airbnb or the channels that suit the type of hotel, together with the room photos, descriptions, policies and hotel information that each listing needs before it can sell.
Does the setup include a PMS, a booking engine and a channel manager?
It can, when the hotel needs them. A PMS (property management system) runs reservations, rooms and guest records inside the hotel. A booking engine takes direct bookings on the hotel’s own website. A channel manager keeps rates and availability in step across the booking platforms. MMC sets up and connects the ones that fit the property.
Who runs the bookings and pricing after the setup is finished?
At this level, the owner or the hotel’s own team does. Brand & Digital Setup prepares the hotel to sell online; it does not include running the online business day to day. If you want MMC to manage reservations, pricing, booking platforms and reviews after the launch, that is Online Hotel Management, the second level.
Can we start with the setup and move to a higher level later?
Yes. You do not need to start with full management. Build, Grow and Manage are designed as a path: a hotel can start with the setup, move to Online Hotel Management, and hand over full management when the owner is ready. Each step is agreed on its own, based on what the hotel needs at the time.
Related services
Online Hotel Management
MMC runs your hotel’s online and commercial business while you and your team run the hotel.
View serviceHotel Pre-Opening & Setup
MMC prepares a new hotel’s brand, systems, staff, distribution and procedures before the first guest arrives.
View serviceFull Hotel Management
MMC operates the whole hotel, from staff and daily operations to revenue, sales and reports to the owner.
View serviceRelated insights
What Does a Hotel Management Company Actually Do?
What a hotel management company takes over, what stays with the owner, and how to decide how much to hand over.
Read the full guideHow to Increase Hotel Occupancy Without Depending Only on OTAs
Why occupancy is low, and how to raise it through better OTA listings, direct bookings, new guest segments and pricing.
Read the full guideFull vs Online Hotel Management: Which Does Your Hotel Need?
How online and full hotel management differ in who runs what, which hotels each suits, the owner’s role, reporting and when to change.
Read the full guideReady to Build Your Hotel’s Digital Presence?
Tell us about the property and what it has online today. MMC will review it and suggest what the setup should cover.