Level 02 · Grow
Online Hotel Management
You operate the property. We manage its online business.
Online Hotel Management is MMC’s second level. The owner, or the owner’s team, keeps running the hotel inside: the staff, the rooms and the guests in the building. MMC runs the part of the business that reaches guests and turns demand into bookings: booking platforms, reservations, pricing, distribution, digital marketing and online sales.
The work is continuous, not a one-time setup. MMC manages the Booking.com account and the other channels, keeps rates and availability aligned, handles reservations, changes and cancellations, answers guest inquiries, manages reviews, social media and the website, and works on direct bookings. The owner receives regular performance reports that show how the hotel is selling.
What MMC manages
What MMC manages
Platforms & reservations
- Booking.com and other booking platform accounts
- Reservations, changes and cancellations
- Guest inquiries
- Channel manager and PMS integrations, when needed
Pricing & revenue
- Rates and availability
- Revenue management
- Occupancy tracking
- Offers and promotions
- Performance reports to the owner
Marketing & reputation
- Guest ratings and reviews
- Social media
- Digital marketing
- Hotel website
- Direct bookings
Who runs what
Who runs what at this level
| Area | Owner | MMC |
|---|---|---|
| Booking.com and OTA accounts | MMC | |
| Reservations, changes and cancellations | MMC | |
| Pricing, availability and promotions | MMC | |
| Digital marketing, social media and website | MMC | |
| Online reviews and guest inquiries | MMC | |
| Front office, housekeeping and guest service in the hotel | Owner | |
| Staff and daily operations | Owner |
How it works
How Online Hotel Management works
Hotel review
MMC reviews the hotel’s current channels, listings, rates, availability, reviews and website to see how the hotel sells today and where bookings are lost.
Take over the channels
MMC takes over the booking platform accounts, reservations, pricing and online marketing, and fixes what the review found in listings, rates and channel setup.
Run it continuously
MMC manages rates, availability, reservations, guest inquiries and reviews on an ongoing basis, while the owner’s team runs the hotel and serves the guests.
Report to the owner
The owner receives regular performance reports on occupancy, rates, revenue, channels, direct bookings and reviews, and the plan is adjusted from there.
Managed hotels
Hotels MMC has worked with at this level
FAQ
Questions Hotel Owners Ask
Can I hire MMC only to manage Booking.com?
It can be discussed, but Online Hotel Management is built to cover Booking.com together with the other channels. Rates, availability and reservations on one platform affect every other channel and the hotel’s direct bookings, so they are usually managed as one. MMC can manage one part of the hotel or the whole operation, and the scope is agreed after the hotel review.
Who stays in charge of the staff and daily operations?
You do. At this level the owner, or the owner’s team, keeps running the hotel inside: front office, housekeeping, maintenance, the staff and the service guests receive in the building. MMC manages the online and commercial side. If you later want MMC to take over operations as well, that is Full Hotel Management, the third level.
Who controls the room rates?
MMC manages pricing, availability and promotions as part of the service, working from demand, seasons and competitor rates. How pricing decisions are shared with the owner, and any limits the owner wants to set, are part of the scope agreed before MMC starts. The results show in the performance reports the owner receives.
What reports will I receive?
You receive regular performance reports on the hotel’s online business. They cover the measures MMC manages: occupancy, average daily rate (ADR), revenue, bookings by channel, direct bookings, and guest ratings and reviews. The aim is that the owner can see how the hotel is selling without logging into each booking platform.
Does MMC also work on direct bookings, or only on OTAs?
Both. Booking platforms bring reach but charge a commission on each booking, so MMC also manages the hotel’s website, social media and digital marketing to bring in more bookings made directly with the hotel. The balance between direct and OTA bookings, the channel mix, is one of the measures in the owner’s reports.
Related services
Revenue & Distribution Management
Pricing, demand, availability and channels managed together to sell the right room at the right price at the right time.
View serviceHotel Brand & Digital Setup
MMC builds your hotel’s brand and digital presence and gets the property ready to sell and take bookings online.
View serviceFull Hotel Management
MMC operates the whole hotel, from staff and daily operations to revenue, sales and reports to the owner.
View serviceRelated insights
What Does a Hotel Management Company Actually Do?
What a hotel management company takes over, what stays with the owner, and how to decide how much to hand over.
Read the full guideHow to Increase Hotel Occupancy Without Depending Only on OTAs
Why occupancy is low, and how to raise it through better OTA listings, direct bookings, new guest segments and pricing.
Read the full guideWhat Is Hotel Revenue Management? A Guide for Hotel Owners
What revenue management covers, the numbers behind it, and how a hotel owner can put it in place.
Read the full guideYou Run the Hotel. We Run Its Digital Business.
Tell us how the hotel sells today: its channels, rates and main challenges. MMC will review it and propose the scope for Online Hotel Management.