Pre-opening
Hotel Pre-Opening & Setup
MMC can step in before the first guest arrives.

MMC can work with the investor before the first guest arrives. Hotel pre-opening covers the work that decides how a new hotel launches: the brand, the systems, the policies, the staff and the operating procedures, and the way the hotel will sell its rooms from the first day.
MMC prepares the PMS, the channel manager and the booking engine, sets up the booking platforms and the website, plans opening prices and marketing, organizes reservations and builds the opening strategy. Working with the investor at this stage means the commercial and operational decisions are made together, before the hotel is open.
What MMC manages
What pre-opening covers
Brand & market
- Brand identity and positioning
- Hotel website
- Pre-opening marketing
- Opening strategy
Systems & distribution
- PMS (property management system)
- Channel manager
- Booking engine
- Booking platform accounts
- Opening prices
- Reservations setup
Team & procedures
- Staff planning, recruitment and training
- Standard operating procedures (SOPs)
- Hotel policies
- Operating systems
How it works
How MMC prepares a hotel for opening
Concept and brand
MMC reviews the project, its market and its target guests, then builds the brand, the positioning, the hotel policies and the opening strategy.
Systems and distribution
MMC sets up the PMS, channel manager and booking engine, creates the booking platform accounts and the website, and plans the opening prices.
Staff and procedures
MMC recruits and trains the team, and writes the operating procedures and policies that each department will work by from the first day.
Launch
The hotel opens for bookings with its systems, channels and team in place. MMC can continue with Online Hotel Management or Full Hotel Management.
FAQ
Questions Hotel Owners Ask
When should MMC get involved in a new hotel project?
As early as the owner is ready. MMC can step in before the first guest arrives, but joining while the brand, systems and staff are still being decided lets those choices be made with distribution and pricing in mind. Decisions taken late, such as the choice of PMS or the hotel’s policies, are harder to change once the hotel is selling.
Which systems does a new hotel need before opening?
Most hotels need three: a PMS (property management system) to run reservations, rooms and guest records; a booking engine to take direct bookings on the hotel’s website; and a channel manager to keep rates and availability in step across the booking platforms. MMC sets up and connects the ones that fit the size and type of the property.
When should a new hotel go live on Booking.com?
Once the opening date, rooms, photos, policies and rates are confirmed. Listing a hotel before the date is certain risks cancellations and weak first reviews if the opening moves. MMC plans the go-live on booking platforms as part of the opening strategy, together with the opening prices, the hotel’s website and its Google presence.
Does pre-opening include recruiting the team?
Yes. Pre-opening covers the staff as well as the systems: planning the team, recruiting, training, and writing the standard operating procedures (SOPs) that each department follows. Staffing is also available as a service on its own if the owner needs only the team and plans to handle the rest of the opening separately.
Can MMC manage the hotel after it opens?
Yes. After the launch the owner chooses how much MMC manages: Online Hotel Management, where MMC runs the online and commercial side, or Full Hotel Management, where MMC operates the whole hotel. The owner can also take over with the hotel’s own team once it is open, using the systems and procedures prepared during pre-opening.
Related services
Hotel Brand & Digital Setup
MMC builds your hotel’s brand and digital presence and gets the property ready to sell and take bookings online.
View serviceHotel Staffing & HR Management
MMC recruits the hotel’s staff and manages the team fully, on its own or as part of full management.
View serviceFull Hotel Management
MMC operates the whole hotel, from staff and daily operations to revenue, sales and reports to the owner.
View serviceRelated insights
PMS vs Channel Manager vs Booking Engine: What Each One Does
What each of the three core hotel systems does, how they work together, and how to choose and set them up without overbookings.
Read the full guideHotel Pre-Opening Checklist: From Project to First Guest
A practical checklist of what a new hotel needs before the first guest, grouped by area, with a timeline in relative terms.
Read the full guideHotel Management in Egypt: A Guide for Hotel Owners
What running a hotel in Egypt involves, the management models open to an owner, and how to choose the one that fits the property.
Read the full guideOpening a New Hotel?
Tell us about the project, its current stage and the planned opening. MMC will review it and set out what pre-opening should cover.