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Pre-opening

Hotel Pre-Opening & Setup

MMC can step in before the first guest arrives.

New, empty hotel corridor before opening

MMC can work with the investor before the first guest arrives. Hotel pre-opening covers the work that decides how a new hotel launches: the brand, the systems, the policies, the staff and the operating procedures, and the way the hotel will sell its rooms from the first day.

MMC prepares the PMS, the channel manager and the booking engine, sets up the booking platforms and the website, plans opening prices and marketing, organizes reservations and builds the opening strategy. Working with the investor at this stage means the commercial and operational decisions are made together, before the hotel is open.

What MMC manages

What pre-opening covers

Brand & market

  • Brand identity and positioning
  • Hotel website
  • Pre-opening marketing
  • Opening strategy

Systems & distribution

  • PMS (property management system)
  • Channel manager
  • Booking engine
  • Booking platform accounts
  • Opening prices
  • Reservations setup

Team & procedures

  • Staff planning, recruitment and training
  • Standard operating procedures (SOPs)
  • Hotel policies
  • Operating systems

How it works

How MMC prepares a hotel for opening

  1. Concept and brand

    MMC reviews the project, its market and its target guests, then builds the brand, the positioning, the hotel policies and the opening strategy.

  2. Systems and distribution

    MMC sets up the PMS, channel manager and booking engine, creates the booking platform accounts and the website, and plans the opening prices.

  3. Staff and procedures

    MMC recruits and trains the team, and writes the operating procedures and policies that each department will work by from the first day.

  4. Launch

    The hotel opens for bookings with its systems, channels and team in place. MMC can continue with Online Hotel Management or Full Hotel Management.

FAQ

Questions Hotel Owners Ask

When should MMC get involved in a new hotel project?

As early as the owner is ready. MMC can step in before the first guest arrives, but joining while the brand, systems and staff are still being decided lets those choices be made with distribution and pricing in mind. Decisions taken late, such as the choice of PMS or the hotel’s policies, are harder to change once the hotel is selling.

Which systems does a new hotel need before opening?

Most hotels need three: a PMS (property management system) to run reservations, rooms and guest records; a booking engine to take direct bookings on the hotel’s website; and a channel manager to keep rates and availability in step across the booking platforms. MMC sets up and connects the ones that fit the size and type of the property.

When should a new hotel go live on Booking.com?

Once the opening date, rooms, photos, policies and rates are confirmed. Listing a hotel before the date is certain risks cancellations and weak first reviews if the opening moves. MMC plans the go-live on booking platforms as part of the opening strategy, together with the opening prices, the hotel’s website and its Google presence.

Does pre-opening include recruiting the team?

Yes. Pre-opening covers the staff as well as the systems: planning the team, recruiting, training, and writing the standard operating procedures (SOPs) that each department follows. Staffing is also available as a service on its own if the owner needs only the team and plans to handle the rest of the opening separately.

Can MMC manage the hotel after it opens?

Yes. After the launch the owner chooses how much MMC manages: Online Hotel Management, where MMC runs the online and commercial side, or Full Hotel Management, where MMC operates the whole hotel. The owner can also take over with the hotel’s own team once it is open, using the systems and procedures prepared during pre-opening.

Opening a New Hotel?

Tell us about the project, its current stage and the planned opening. MMC will review it and set out what pre-opening should cover.

Discuss Your Hotel